From Tuesday’s APM Marketplace:
Can you trademark a rallying cry like ‘Boston Strong’?
The phrase “Boston Strong” became part of the vernacular last week, after the attack on the Boston Marathon.
It was printed on posters. It was on “The Green Monster” – the left field wall at Fenway Park. It also appeared on t-shirts. Now, a Massachusetts resident and an apparel company that’s based there argue they should be able to register “Boston Strong” as a trademark.
One of the interested parties is Born Into It, which “claims it has no intention of policing the trademark. It wants to make sure others don’t profit from it.” (Statement here.)
The Massachusetts resident? Kerim Senkal of Allston, Mass. (Tip o’ the pixel to The Huffington Post.)
Expect a Boston Strong backlash, yeah?
